About
Welcome to my Creative World
I’m a 3rd generation manufacturer of high end upholstered furniture who has worked in, managed, and ultimately owned a bespoke upholstered furniture factory, spending my entire career immersed in the design and production of lounge, bedroom and dining room furniture for the retail and wholesale market.
Growing up within a working factory environment gave me hands on exposure to every stage of the manufacturing process, from initial product conceptualisation and frame engineering through to upholstery design, materials sourcing, production costing, and wholesale supply. This wasn’t theoretical knowledge acquired in a classroom or in front of a PC but practical experience built across decades of real production, complex client briefs, and the daily problem solving that comes with running a high output manufacturing operation.
I also hold a background in Aeronautical Engineering, having pursued a BSc(Eng) at the University of the Witwatersrand. That foundation in structural logic, load analysis, and design modelling has informed how I approach furniture frame construction throughout my career in ways that go beyond what the industry typically brings to the discipline.
My Design Philosophy
Today, I am driven by the belief that great design is not just about aesthetics; it’s about creating functional and ergonomic designs that make use of the most efficient design methodologies and material quantities.
Design With Purpose
Design for Manufacturing
Simplify Complexity
Build for Flexibility
My History As A Manufacturer
Before becoming a freelancer, I manufactured bespoke, high end upholstered furniture for retailers, wholesalers and designers in the hospitality industry.
I joined a long list of artisans in my family who spent their lives in the furniture industry starting with hand carved lounge, bedroom and dining room furniture and eventually evolving into more modern designs with touches of style from around the world.
